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Google Business: A Dynamic Snapshot of Your Business

In today’s digital era, having an updated Google Business Profile (GBP) is crucial for local SEO and for attracting new customers. Your Google Business Profile acts as a dynamic snapshot of your business, providing potential customers with vital information at a glance. Whether you’re a seasoned business owner or just

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Google Grants: Leveraging Free Advertising for Nonprofits

Recently, one of our larger Non-Profit clients came to us with a request to optimize their Google Grants account. As you may or may not know, Google offers up to $10K per month in free advertising for nonprofits.  The challenge is that there are some limitations, and not everyone understands

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Google’s Generative AI Transforming Search Ads

In the ever-evolving digital marketing landscape, Google’s latest innovation is setting a new benchmark. The introduction of generative AI in Google Ads, as detailed in Google’s own blog, marks a significant leap towards the future of advertising and search personalization. This blog post delves into the implications of this development

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International Pool | Spa | Patio Expo 2023 Recap

It was an incredible 3 days at the PSP/Deck Expo in Las Vegas! We are grateful for reconnecting with old friends, making new ones, and a big thank you to PSP for having our CEO, Greg Haines, share insights into lead generation in a post-covid world. We appreciate the opportunity

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WowYow - Compass Digital Partnership

Compass Digital Expands Paid Media Advertising Offerings with WowYow Partnership

Through this partnership, Compass Digital clients will gain access to WowYow’s cutting-edge demand-side platform solutions and supply-side platform partners. This collaboration opens the door to powerful omnichannel ad-buying solutions and cookieless contextual ad targeting, ensuring that Compass Digital’s clients stay ahead in the ever-evolving digital advertising landscape.

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