Compass Digital Light

Mastering the Full Funnel Framework: From Customer Acquisition to Loyalty

In the dynamic world of digital marketing, a well-rounded sales strategy is essential for capturing leads, converting them into customers, and fostering lasting loyalty. At Compass Digital, we’ve fine-tuned a full funnel framework that integrates customer acquisition, conversion, and loyalty into a cohesive, effective approach. Let’s dive into each stage and explore how our techniques […]

Google Grants: Leveraging Free Advertising for Nonprofits

Recently, one of our larger Non-Profit clients came to us with a request to optimize their Google Grants account. As you may or may not know, Google offers up to $10K per month in free advertising for nonprofits.  The challenge is that there are some limitations, and not everyone understands them or is positioned to […]

Google’s Generative AI Transforming Search Ads

In the ever-evolving digital marketing landscape, Google’s latest innovation is setting a new benchmark. The introduction of generative AI in Google Ads, as detailed in Google’s own blog, marks a significant leap towards the future of advertising and search personalization. This blog post delves into the implications of this development for marketers and advertisers. Key […]

Compass Digital Expands Paid Media Advertising Offerings with WowYow Partnership

WowYow - Compass Digital Partnership

Through this partnership, Compass Digital clients will gain access to WowYow’s cutting-edge demand-side platform solutions and supply-side platform partners. This collaboration opens the door to powerful omnichannel ad-buying solutions and cookieless contextual ad targeting, ensuring that Compass Digital’s clients stay ahead in the ever-evolving digital advertising landscape.