The Poolside Perspective with Radostina Stoycheva from Compass Digital
April is officially here, and we are diving into the ROI of the Green Pool. This Earth Month,we aren’t just saving the planet; we are saving our customers’ budgets. It’s all about making pool and spa ownership feel like a smart investment rather than a monthly utility drain.
General Pool & Spa Industry Sentiments
The conversation on the showroom floor has shifted. Inverter heat pumps and variable speed pumps aren’t just “upgrades” anymore. They are becoming the standard that customers expect. With energy costs where they are in 2026, the salesperson who can show the actual math on energy savings is the one who wins the contract. It’s not an upsell; it’s a solution that actually impacts customers’ wallets.
Marketing Tip of the Month: Own Your Audience
Renting your customers from Mark Zuckerberg can only get you so far. Privacy laws are tighter than ever, and ads are only getting pricier. This year, we have to focus on building our own lists. Whether it’s an email database or a VIP text club, you must reach your people without having to pay for every single “click.” We put together a deep dive on why your own data is your biggest asset this year.
Read: Why Owning Your Audience is Your Best Defence
Did you know?
Did you know that “Nanobubbles” are the new salt? This technology sanitizes water using oxygen instead of heavy chemicals. It is a massive hit with the “Clean Living” crowd who want crystal clear water without the chlorine smell. It is the perfect talking point for your high-end, wellness-focused clients who are looking for the next big thing in water care.
That’s a wrap for April! Let’s keep things simple: stay focused on the customer’s pocketbook and keep building that list. If you have questions or want to talk through these trends, just hit reply. I am always happy to help.
Cheers,
Radostina Stoycheva
