The Poolside Perspective with Radostina Stoycheva from Compass Digital
Hey there, friends! 🌞
Can you believe it’s already June? This is prime time for us in the pool and spa biz, so let’s make sure our digital marketing is working overtime to bring in those sales.
Double Trouble (the Good Kind!): Best Search Marketing Agency, Two Years Running!
Alright, I’ve got some exciting news to share that really makes me proud! We just snagged the award for Best Search Marketing Agency for the second year in a row from the American Marketing Association! How cool is that? We were absolutely thrilled and honored to pick up the “Sandie” award in front of nearly 300 of San Diego’s top marketers.
Winning it two years in a row, especially when we’re only three years old as an agency and up against some seriously big and reputable players, is pretty awesome. It’s a real testament to the incredible hard work our team has been putting in. They’re rockstars, and this award proves it!
Industry Trends: Smart Systems for Pools & Spas
Let’s talk about what’s really catching folks’ eyes these days. People are loving these AI-powered pool monitoring systems. You know, the ones that basically handle the water balance and maintenance for you? It’s all about making life easier for your customers. And it’s not just pools; smart hot tubs are a huge hit, packed with cool features.
Take Hot Spring Spas, for example, with their intuitive app control. You can adjust jets, lighting, and temperature right from your phone — even schedule maintenance reminders. It’s all about making relaxation effortless. Even saunas and cold plunges are getting in on the “smart” action. So, if your tech isn’t quite there yet, now’s the time to get with it. Seriously, staying up-to-date isn’t just fancy; it’s what people expect now.
Marketing Tip of the Month: Stop Bots from Wasting Your Google Ads Budget
Listen up, this is a big one. Did you know that almost half of all internet traffic isn’t even real people? And a good chunk of that – over 30% – comes from these annoying, sneaky bots. They’ll click on your Google Ads, burn through your budget, and you won’t get a single real lead from it. It’s like throwing money away!
So, how do we fight back? First, you gotta dig into your website analytics and check the quality of your leads in your CRM. Look for weird patterns in your data from GA4, Google Ads, and your CRM. Then, it’s about building a solid defense!
Did You Know?
Here’s a little trick for your emails: try adding emojis in your subject lines! It might sound small, but it can actually boost your open rates by 15%. As you’re planning out all your awesome summer promotions, toss in a few relevant emojis. They really help grab attention and get people to click.
That’s a wrap for the June edition of The Poolside Perspective! Remember, stay confident, stay bold, and keep riding the wave. If you’ve got questions or want me to dive deeper into a topic, just hit reply—I’d love to hear from you!
Cheers 🍻
Radostina Stoycheva
