The Poolside Perspective with Radostina Stoycheva from Compass Digital
Hey there, friends! I’m excited to share that we are launching a newsletter where I will be sharing updates and insights from the Pool and Spa industry. Welcome to the Poolside Perspective!
First off, I wanted to share some news—SpaRetailer included me in their 30 Under 40 list. It’s such a privilege to be recognized, though, honestly, it’s not about the accolades. What really matters is staying connected and keeping you in the loop with everything happening. Thanks for being part of the journey!
The Year That Wasn’t (for Hot Tubs)
Let’s get real for a second. 2024 didn’t exactly deliver the hot tub boom we were all hoping for. Trends are down, and foot traffic has slowed. But in true dealer fashion, you’re adapting! Many of you have added saunas and cold plunges to your lineup to keep sales afloat. Smart move—these complementary wellness products are a hit right now. If you’re not already diversifying, it’s time to take a page from this playbook. Learn More About Search Trends
Marketing Tip of the Month: Get Your NAP in Order
No, not the nap I’m about to take after lunch (though tempting), but your Name, Address, and Phone number. Consistency in your NAP across all platforms—Google, Apple, Yelp, social media, your website—is crucial for local SEO. If you’ve got mismatched details out there, you’re making it harder for customers (and search engines) to find you. This is especially important for retailer locations. Run a quick audit and fix any discrepancies. Trust me, this small effort can lead to big payoffs. More on Google Business Best Practices
Did You Know? Google Display + Performance Max
Some of you may know Google Display as “display” and Performance Max as “Pmax”. Here’s some industry buzz for you: rumors are swirling that Display might be folded into Pmax campaigns. What does that mean for us? Well, it could simplify things (yay!) or let Google control even more of our ad spend (yikes!). Either way, it’s something to keep an eye on as we continue into 2025. Staying ahead of these shifts will give you the edge over competitors still trying to figure out boosted posts on Facebook.
That’s it for this edition of The Poolside Perspective! Until next time, stay warm, stay innovative, and stay one step ahead. Got questions or topics you want me to tackle? Hit reply and let me know!
Cheers 🍻
Radostina Stoycheva
