The Poolside Perspective with Radostina Stoycheva from Compass Digital
Hey there, friends!
Summer is nearly here—but let’s be honest, this one’s shaping up to be a little tougher than usual. With the latest consumer sentiment reports causing some ripples in the market, many dealers are feeling the pressure. That said, challenging seasons often bring out the smartest strategies. Now’s the moment to fine-tune your digital marketing, double down on your value, and position your business to not just weather the storm—but come out ahead. Let’s talk about how to do just that.
Industry Trends: Stay Steady in Shifting Waters
Big news rocked our world recently—the new tariff announcements are shaking up the pool and spa markets. Things feel a little uncertain right now, and that’s okay. In a volatile market, confidence is your secret weapon.
Stay sure of yourself, your business, and the value you bring to customers. Keep your offers sharp, competitive, and make sure your value proposition shines front and center in every conversation, post, and ad. When others are unsure, you will be the steady hand they trust.
Marketing Tip of the Month: Go After That Market Share!
Let’s talk about something every dealer should be chasing right now: market share.
When it comes to Google Ads, it’s not just about having the right keywords anymore—it’s about owning the space. Your budget plays a HUGE role. You’re not just up against other hot tub dealers… you’re competing against luxury vacations, home remodels, boats—you name it.
Think bigger. Expand your targeting. Explore audiences who are shopping for other big-ticket items. If you’re not showing up when they’re searching, someone else will. Let’s make sure that “someone” is you!
Did You Know? Meta’s Sneaky Attribution Tricks
Here’s a fun fact that could change how you view your ad results: Meta’s default attribution window is 7-day click and 1-day view.
Translation? If someone sees your ad (even without clicking!) and buys within a day, Meta gives your ad credit. This is very different from Google Analytics 4 (GA4), which mainly tracks click-throughs. That’s why you might see different numbers when comparing Meta and GA4.
Moral of the story: Use both tools together for a complete view of your marketing performance. Especially when you’re investing in awareness and discovery campaigns, it’s critical to recognize that a view can be just as valuable as a click. Eyes on your brand today = buyers tomorrow!
What is Meta Attribution & Should You Be Using It?
That’s a wrap for the May edition of The Poolside Perspective! Remember, stay confident, stay bold, and keep riding the wave. If you’ve got questions or want me to dive deeper into a topic, just hit reply—I’d love to hear from you!
Cheers 🍻
Radostina Stoycheva
