The Poolside Perspective with Radostina Stoycheva from Compass Digital
It’s October: the pumpkins are out, the leaves are changing, and if you’re like me, you’re craving a cozy night in watching scary movies. The demand for new installations might be slowing down, but that doesn’t mean your sales have to. This is the perfect time to refine your strategy and keep your business thriving through the colder months.
A Big Win for Our Team!
I have some exciting news to share! Our very own Thomas Arthur was just named one of SpaRetailer’s 30 Under 40 for 2025! This list recognizes young leaders and innovators who are shaping the future of the hot tub and spa industry. We’re all incredibly proud of Thomas and this well-deserved honor. It’s a huge testament to the hard work and passion he brings to our team every single day.
What’s Hot When It’s Cold?
Just because the temperature is dropping doesn’t mean the interest in pools and spas is! People are looking for ways to extend their fun into the cooler months. Think of it as a new kind of “sweater weather.” We’re seeing a huge spike in interest for energy-efficient heating and automation. Your customers want to be able to jump in their hot tub without worrying about a shocking energy bill. They’re also looking to enhance their at-home wellness experience with things like aromatherapy and built-in sound systems. Basically, they want to create their own personal spa retreat, and you can help them do it.
Heads-Up: Is Your Website a Trick or a Treat?
Is your website fast, slick, and easy to use? Or is it more of a haunted house – slow, scary, and full of dead ends? Here’s the deal: a modern, mobile-friendly website is your best friend. A clunky one will scare customers away faster than a ghost.
A tool like WP Rocket is the gold standard for instant page speed improvements, but it takes a pro to get the most out of it. The better your website’s performance and mobile experience, the more likely you are to keep a customer engaged and turn them into a sale.
Did You Know?
When a potential customer asks an AI assistant like ChatGPT or Gemini about the best hot tub brands in 2025, what do you think shows up? The data is crystal clear: AI and Google both strongly favor fresh, updated content. If your pool or spa website hasn’t been updated in years, you’re missing out on nearly 65% of your potential visibility. You’re invisible to a huge number of potential customers. Want to fix that? Discover the quick, practical steps you can take today to update your site, earn customer trust, and ensure your business stays visible in both standard search and the new era of AI.
Learn How to Get More Website Visibility
That’s a wrap for the October edition of The Poolside Perspective! Remember to stay visible, stay relevant, and have a safe and happy Halloween. If you’ve got questions or want to dive deeper into a topic, just hit reply. I’d love to hear from you!
Cheers 🍻
Radostina Stoycheva
