The Poolside Perspective with Radostina Stoycheva from Compass Digital
Hey everyone, Radostina Stoycheva here – can you believe it’s already September? Whether your summer sales are still going strong or you’re starting to feel that seasonal dip, now is the perfect time to shift gears. Instead of just chasing new leads, let’s focus on increasing your close rate. What does your sales process look like in these cooler months? It might be time for a tune-up.
Hot Trends for the Cooler Months
As we move into fall, customers are increasingly interested in the long-term value of their hot tub and spa investments. We’re seeing a growing demand for eco-friendly spa heating options, with research showing strong interest in energy-saving solutions. More people are asking about heat pumps, solar covers, and advanced hot tub covers like Covana and Smartop. These aren’t just features – they’re major selling points that save money and reduce environmental impact. Highlighting these options can give you a significant edge with savvy, budget-conscious buyers this season.
Heads-Up: It’s Time to Shift Your Budget!
As the weather cools, so do some of the search trends. For example, search interest for swim spas typically starts to decline around October 1st. My advice? It’s time for a strategic budget shift! IMove some of your digital ad spend from swim spas over to products that are more in-season, like saunas and hot tubs. It’s important to keep your swim spa campaigns running so you stay ahead of the competition, but due to those lower search volumes, you can significantly lower the budget and get a better return on your ad spend.
Did You Know?
Did you know that ad spending on social media is expected to grow by a healthy 9.37% annually from 2025 to 2030? This trend underscores a huge shift in where marketing dollars are going. It tells us that businesses are increasingly allocating their budgets to social platforms to effectively reach and engage their target audiences. If you’re not already prioritizing social media ads, now is the perfect time to start experimenting.
That’s a wrap for the September edition of The Poolside Perspective. Remember, stay confident, stay bold, and keep riding the wave. If you’ve got questions or want me to dive deeper into a topic, just hit reply — I’d love to hear from you!
Cheers 🍻
Radostina Stoycheva
