Compass Digital Light

Google Grants: Leveraging Free Advertising for Nonprofits

Recently, one of our larger Non-Profit clients came to us with a request to optimize their Google Grants account. As you may or may not know, Google offers up to $10K per month in free advertising for nonprofits.  The challenge is that there are some limitations, and not everyone understands them or is positioned to […]

Google’s Generative AI Transforming Search Ads

In the ever-evolving digital marketing landscape, Google’s latest innovation is setting a new benchmark. The introduction of generative AI in Google Ads, as detailed in Google’s own blog, marks a significant leap towards the future of advertising and search personalization. This blog post delves into the implications of this development for marketers and advertisers. Key […]